Compare this hotel
Novotel London Blackfriars vs Smart Russell Square
Side-by-side comparison of two hotels in London — score, location, comfort and price.
VS
This London matchup — Novotel London Blackfriars versus Smart Russell Square — is a clear contrast. The core dynamic: reviews and confidence versus raw value for money.
Moderate confidence
Short version: Smart Russell Square wins overall, but it's classic tradeoff: guest confidence vs. better value.
If you only remember one thing
Clear edge to Smart Russell Square (74.69 vs 67.05). The 7.64-point spread isn't just numerical — it shows up in guest experience, value, or location.
Choose Novotel London Blackfriars
- Guest confidence is your deciding factor
- Being close to the action is non-negotiable
- Room quality matters more than location or price
- You want services available without leaving the hotel
Choose Smart Russell Square
- You're optimizing for value over extras
Score comparison
| Dimension | Novotel London Blackfriars | Smart Russell Square |
|---|---|---|
| Reputation | 90.20 | 83.90 |
| Value | 39.76 | 94.99 |
| Location | 66.88 | 64.81 |
| Comfort | 81.20 | 63.40 |
| Services | 60.00 | 50.00 |
| Overall | 67.05 | 74.69 |
Detailed analysis
Reputation: Reputation goes to Novotel London Blackfriars, noticeably (6.3 pts gap).
Value: Value goes to Smart Russell Square, clearly (55.23 pts gap).
Location: Location goes to Novotel London Blackfriars, slightly (2.07 pts gap).
Comfort: Comfort goes to Novotel London Blackfriars, clearly (17.8 pts gap).
Services: Services goes to Novotel London Blackfriars, noticeably (10 pts gap).
Price
Novotel London Blackfriars
EUR 208
Superior Room with 1 Queen Bed + 1 Sofa Bed
Smart Russell Square
EUR 18
Single bed in 12-Bed Mixed Dormitory Room Shared Bathroom
Facilities
Both hotels
Free WifiNon-smoking roomsWifi in all areas
Only Novotel London Blackfriars
1 swimming poolFacilities for disabled guestsFamily roomsFitness centerPet friendlyRestaurantRoom service
Only Smart Russell Square
24-hour front deskInternetLaundrySecurity alarmWalking tours